Ariadne, which later moved to Nature, commented weekly on the lighter side of science and technology, with the plausible but impractical humorous inventions of (fictitious) inventor Daedalus, often developed by the (fictitious) DREADCO corporation.
It also prints speculative articles, ranging from the technical to the philosophical.There is a readers' letters section which discusses recent articles, and discussions also take place on the website.Readers contribute observations on examples of pseudoscience to Feedback, and questions and answers on scientific and technical topics to Last Word; extracts from the latter have been compiled into several books." on the future of nuclear power in the UK, a topic that it has covered throughout its history.In 1964 there was a regular "Science in British Industry" section with several items. Reed acquired New Scientist when it merged with IPC Magazines, retaining the magazine when it sold most of its consumer magazines in a management buyout to what is now IPC Media.
Throughout most of its history, New Scientist has published cartoons as light relief and comment on the news, with contributions from such long-time regular contributors as Mike Peyton and David Austin.The Grimbledon Down comic strip, by the renowned cartoonist Bill Tidy, appeared from 1970 to 1994.New Scientist is based in London and publishes editions in the UK, the United States, and Australia.Pages were numbered sequentially for an entire quarterly volume, as is the norm for academic journals (i.e., so that the first page of a March issue could be 651 instead of 1). Until the 1970s, colour was not used except for on the cover.From the beginning of 1961 "The" was dropped from the title. Since its first issue, New Scientist has written about the applications of science, through its coverage of technology.For example, the first issue included an article "Where next from Calder Hall?